I am an Assistant Professor of Marketing at Texas Christian University's Neeley School of Business. I use econometric and machine learning methods to explore how digital marketing impacts consumer behavior. 

My dissertation examines the effectiveness of influencer marketing in political and commercial contexts. My research has appeared in Journal of Marketing.

I received my Ph.D. in 2025 from the Kelley School of Business at Indiana University. Prior to academia, I worked in FP&A where I helped companies meet their financial goals.