I am a doctoral candidate in quantitative marketing at the Kelley School of Business at Indiana University, expected to graduate in 2025.

I use econometric and machine learning methods to address marketing problems in digital marketing contexts.

I am currently working on several projects, including a paper under review at Journal of Marketing. My dissertation, chaired by Professor Beth Fossen, examines the effectiveness of influencer marketing in political and commercial contexts.  

I received my M.S. in 2020 from Smith School of Business at Queen's University and B.A. in 2016 from Ivey Business School at Western University. Prior to joining the Ph.D. program, I worked in FP&A roles where I helped companies meet their short- and long-term financial goals. 

I will be in the 2024 job market.