I am an Assistant Professor of Marketing at Texas Christian University's Neeley School of Business. I use econometric and machine learning methods to explore how digital marketing impacts consumer behavior. 

My dissertation examines the effectiveness of influencer marketing in political and commercial contexts. My research has appeared in Journal of Marketing.

I received my Ph.D. from the Kelley School of Business at Indiana University. Before academia, I worked in corporate finance, driving financial performance and corporate strategy for large organizations.