I am a doctoral candidate in quantitative marketing at the Kelley School of Business at Indiana University, expected to graduate in 2025.

I use econometric and machine learning methods to explore how digital marketing impacts consumer behavior. 

My dissertation examines the effectiveness of influencer marketing in political and commercial contexts. My research has appeared in Journal of Marketing.

I received my M.S. in 2020 from Smith School of Business at Queen's University and B.A. in 2016 from Ivey Business School at Western University. Prior to academia, I worked in FP&A roles where I helped companies meet their short- and long-term financial goals.